THEME PARK DESIGN!!!

Story development
driven and constrained by:
-target market research
-guest needs
-new IP acquisition
-new technology
-budget!!!
-park space
-brand strategies
-design perspectives
-industry trends and paradigms

Development choices
-Aspirational design- "how can we plus this area that already exists?"
-Popular design- "outside-in design" using popular IP
-Medium design- making stuff that a particular medium can use best

Collaborative Design
-charette process- collective and interdisciplinary
-Hundreds of people are involved at each stage (design, construction, operation)
-Multiple storytelling documents are used including high concept, show bible, backstories, story treatments, show script, storyboard, and physical models

Attraction Types
-Dark rides
-Stage shows
-walkthroughs
nighttime spectaculars
-simulators
-cinema
-special effects theaters
-interactive quests
-projection shows
-boat rides
-parades
-roller coasters
-queues
-flat rides (tea cups, spin-n-pukes)
-transport rides
-immersive theatre

Common Narrative Devices
-Allusion- referring to a text outside itself
-Character- entity involved in story action
-Conflict- struggle within the story
-Narrator- presence of an overt storyteller
-Plot- sequence of connected events
-Scenes- single sent frames (show scenes are the base unit of theme parks)
-Setting-details expressing a storyworld
-Symbolism- item or scene that represents a deeper meaning or larger event
-Theme- underlying message in the story
-Visual storytelling- telling a story through primarily visual means

Storytelling choices
-Explicit storytelling (dr. Seuss rides)
-Implicit storytelling (Haunted Mansion)
-Interpretive storytelling (you make your own story based on the rides!!)

Overall characteristics
-Dimensional/spatial
-large scale
-communal
-brief/condensed
-combinatory
-reiterative

Tips
-Start with a good story!
-Keep it simple
-Preserve harmony with text, visuals, senses, spaces
-Use medium affordances
-Avoid fatigue with variety in attraction mix, genre mix, effects mix

Challenges
-$$$$
-Collaborative tensions
-Technology overwhelming story
-Cultural relevance
-Guests do not all want the same experiences!





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